5 episodes: An introductory episode followed by 4 weekly episodes.
Urban Detox is a competition between four families to see who can live out the best, environmentally correct lifestyle. The format is designed to be interactive, and available on multiple media platforms.
The aim is to raise awareness about environmental issues, healthy living, improving family relations and making daily economies while engaging with viewers who are not already tree-hugging, bicycle-riding, environmental activists.
This experimental reality contest will promote behavioral changes both in the participants’ lives and in the public, by allowing them to follow the participants and experiment on their own project, while sharing experiences on social media.
As a brand new concept in television, the program will educate, entertain and engage audiences by showing what differences no-impact living can have on our overall quality of life. The show is not only about giving up our comforts and modern living, but it is also an opportunity for everyone to question whether these conveniences are actually making us happier or just wasting our time and money.